Six systems that replace the slow parts of outbound.
Every cold-email motion has the same six chokepoints. Scoring the right accounts. Researching each prospect. Writing the message. Sending it without breaking deliverability. Triaging replies. Keeping voice on-brand. We automated all six. Prefer to watch? Follow one account through the system.
Account Scoring
Rank every Apollo account 1 to 10 against your ICP. Two-pass scoring skips dead accounts fast, crawls the website on live ones.
Read more → 02 ResearchProspect Research
Apollo, Clay, Brave web search, and a direct site crawl feed the research brief. Every cited stat is byte-matched against an approved source.
Read more → 03 DeliveryOutbound Delivery
Email via Instantly, LinkedIn via HeyReach. Dedicated sending domains, capacity scaled to your volume, all coordinated so nothing collides.
Read more → 04 VoiceBrand Voice
A multi-layer voice guard enforces banned words, banned punctuation, verified citations, and first-person anchoring. Runs before every send.
Read more → 05 RepliesReply Handling
Every reply gets triaged. Positive, objection, referral, out-of-office, unsubscribe. Meeting requests route to the calendar, the rest to the CRM.
Read more → 06 DeliverabilityDeliverability
Dedicated domains, 14 day warmup, SPF, DKIM, DMARC set per domain. Monday through Thursday only. 30 sends per mailbox per day, ceiling enforced.
Read more →Four motions on the same six systems.
Cold accounts, inbound leads, event lists and nurture each start from a different list and get their own sequence. The scoring, research, writing and reply handling behind them are the same.
Cold Outbound
Accounts that match your ICP, scored and researched, then written to one person.
Read more → Motion 02Inbound Lead Follow-Up
Form fills and demo requests, scored and researched, then answered.
Read more → Motion 03Event Invites and Follow-Up
Invites before the event. Follow-ups from your team's notes after it.
Read more → Motion 04Nurture
A slower sequence over 60 days for leads who aren't ready yet.
Read more →Each feature replaces a role, not just a task.
An SDR does scoring, research, and sequence writing in that order. Our system runs all three, then coordinates delivery, reply triage, and deliverability around the clock. No ramp time, no attrition, no "I need a new tool" ticket. It's agentic marketing applied to outbound: agents that work toward a goal instead of waiting for a prompt.